Queenii CZ is a multidisciplinary designer, creative director, and marketing strategist based in Toronto. She is the founder of IT’S NOT FUNNY STUDIO, a concept-led brand rooted in cultural identity, emotional depth, and visual storytelling.
With a Bachelor of Design (Honours) in Graphic Design from OCAD University and an Ontario College Diploma in Fashion Business from Seneca Polytechnic, Queenii currently works at Georgian Bay Leisure, a leading outdoor lifestyle distributor. She leads the rebrand of the company to strengthen its identity as a Canadian heritage outdoor brand, overseeing brand guidelines, website design, and visual direction—including logo systems, typography, color palettes, and photography.
Beyond creative direction, she manages Shopify storefront operations and website optimization, and leads social media and digital marketing initiatives—bridging design with performance. She develops cohesive visual and marketing assets across packaging, retail, and digital platforms, ensuring consistency across both B2B and B2C touchpoints while supporting business growth.
Previously, she worked as the Marketing & Design Manager for California wine brands STEL+MAR and Andrew Paso Wine, where she collaborated closely with the Creative Director to lead creative direction across website design, case cards, social media, print, and digital publications. She brings expertise in photo editing, aesthetics, video editing, coding, and AI-driven design tools to create visually compelling and innovative brand experiences.
Her expertise spans brand identity, UX/UI, content creation, e-commerce, and digital campaigns. She completed the Google UX Design Certificate in 2025 and has been admitted to the Master of Information (User Experience Design (UXD) program at the University of Toronto, beginning in Fall 2026.
Contact information : queenii.chong.zheng@ocadu.ca
Queenii CZ is a multidisciplinary designer, creative director, and marketing strategist based in Toronto. She is the founder of IT’S NOT FUNNY STUDIO, a concept-led brand rooted in cultural identity, emotional depth, and visual storytelling.
With a Bachelor of Design (Honours) in Graphic Design from OCAD University and an Ontario College Diploma in Fashion Business from Seneca Polytechnic, Queenii currently works at Georgian Bay Leisure, a leading outdoor lifestyle distributor. She leads the rebrand of the company to strengthen its identity as a Canadian heritage outdoor brand, overseeing brand guidelines, website design, and visual direction—including logo systems, typography, color palettes, and photography.
Beyond creative direction, she manages Shopify storefront operations and website optimization, and leads social media and digital marketing initiatives—bridging design with performance. She develops cohesive visual and marketing assets across packaging, retail, and digital platforms, ensuring consistency across both B2B and B2C touchpoints while supporting business growth.
Previously, she worked as the Marketing & Design Manager for California wine brands STEL+MAR and Andrew Paso Wine, where she collaborated closely with the Creative Director to lead creative direction across website design, case cards, social media, print, and digital publications. She brings expertise in photo editing, aesthetics, video editing, coding, and AI-driven design tools to create visually compelling and innovative brand experiences.
Her expertise spans brand identity, UX/UI, content creation, e-commerce, and digital campaigns. She completed the Google UX Design Certificate in 2025 and has been admitted to the Master of Information (User Experience Design (UXD) program at the University of Toronto, beginning in Fall 2026.
Contact information : queenii.chong.zheng@ocadu.ca
